Dynamic development of the swedish brand Zone
Zone was founded in 2001 in Gothenburg. From the beggining, the brand focuses on the youngsters. They produce sticks of very attractive colours - neon, dim or rainbow. All of these colours are very popular among all players.
A few years after its foundation Zone came with the blades called 360 and 369. These blades became very popular in those years and catapulted Zone among the most popular floorball brands.
After some years another company (the owner of the Unihoc brand) decided to overtook the brand and it helped Zone a lot in a long term.
The parent company successfully keeps both brands separetaly.
The hit of this brand? Limited editions!
Zone releases roughly every 4 months a new limited edition of sticks having huge success. These sticks are usually sold out in a very short time. **The biggest advantage is the price. These sticks has exactly same parameters as other similar products, but the price is lower by 10-20%.
The latest example is Zone Hyper Air Fight Cancer, this stick had a huge success and it was sold out in few weeks. Even Zone did not expect such a huge boom. The purpose of selling this stick was especially charitable. Releasing this sticks was a form of support for the fight against cancer. By buying the stick players gives certain percentage of the stick's value to the foundation "My New Life". The foundation helps children oncology patients and supports their families both during and after the treatment.
The previous limited edition was called Zone MONSTR Air SL PREVIEW 29 rainbow. This serie showed up the blade Monstr for the first time. Many players found this blade as their favorite one, because it is medium concaved and curved. It is more likely a straight blade, but in the middle it has a slight concavity for a perfect ball control. This blade is perfect for all kind of passes and also for the slap shots. A design comes out from the previous Zone blades.
Zone has already prepared some another limited editions. The first is Zone Hyper Air SL 27 Rainbow Edt. which has been recently released.
The last limited edition of the year 2017 support the fight against the racism. The stick is called Zone Monstr Air NO TO RACISM SL and will be produced as two different versions - F29 and F27. Available for sale in early December 2017.
We have already compared Zone blades on our blog. So if you are not sure which Zone blade you should choose, check our article Comparsion of the Zone blades.